Optimizing a website so as to improve the search ranking requires a lot of patience and effort. Here is a list that I’ve summarized as a guide for Search Engine Optimization (SEO).
Tip 1 – Content is King
In any content-driven website, rich authoritative content is key to drawing traffic. It is important to select a topic which interest you most, because passion drives everything. Search Engine Optimization journey starts with a topic. And it has to be rich and authoritative along the way.
Tip 2 – Keywords
Once the content has been drafted out, it is important to identify important keywords for the Internet keyword search. Wordtracker, at http://www.wordtracker.com, is an excellent tool which calculates the search frequency of keywords on the web. Remember to choose keywords that your segment market will use, not technical terms which they are not familiar with.
Tip 3 – Spice up your LINK Popularity
Having both quantity and quality inbound links surpass most SEO techniques. If you could establish just 5 in-bound links from sites which have at least a PageRank of 4 (PR4), your site’s Google PageRank will improve. Another good way to improve the link popularity is to sumit your site to directories of a least a PR4 and submit your articles to EzineArticles. Install Google toolbar and you will be able to determine the PR value for all websites and pages.
Tip 4 – Meta Tags
Two of the most important meta-tag are the Title tag and the Description tag. Set the values of these tags which correspond well to the content information in the page. Keep all Title tag values unique for each individual page.
There are many FREE tag analytical tools on the web which you can test your settings. You can try such tool at http://www.seomoz.org and http://www.submitexpress.com.
It will also be helpful to insert the ALT tag for images and photos. Structure the titles and sub-titles using H1-H6 tags so as to assist the spider to have a clearer understanding about your site.
Tip 5 – Things to AVOID
heavy Flash codes
Content Management Solution, as most refrain user from changing the tag values
two different pages with exactly the same content
Setting same colour to fonts and it’s background, spider may intepret as spam
associating your site with bad neighbours
Tip 6 – Marketing
Marketing is really an art and there are 101 ways of doing it. Popular ones include:
advertisements & classifieds
eNewsletter (Mailing list)
Again, it is important to offer rich and authoritative content in all marketing strategies.
Tip 7 – Traffic Monitoring
Google Analytics tool is an excellent tool to monitor all traffic information and conversion rates.